A Comprehensive Guide to Producing Real Estate Marketing Videos

Real Estate Marketing

Video content dominates conventional content like text and images. From hospitality to real estate and from automobiles to eCommerce, videos play a crucial role in showcasing the product or service to a larger audience. The real estate sector witnessed a spike in sales using video content. This is the secret weapon marketers use to elevate the business to the next level. This article will let you know how to produce real estate marketing videos that can draw the attention of potential customers.

1.  Plan the shots to film the video

It is crucial to have some knowledge regarding the property for filming the shots. You should know the rooms, outbuildings, pergolas, and other features. In this way, it will be easy for you to capture the shots easily while filming the videos.

Make the plan to start filming from the interior first. Plan the shots like you plan an actual walkthrough from the buyer’s angle. Start with the entryway and move to the living room or the next logical place. It will feel natural in the video because one has to go through these rooms when someone enters through the entry point.  

Experts say it will be best to include 75% interior and 25% exterior shots. There is no need to show up every nook and corner of the property on the video, but you have to showcase the selective clips that show the best features. While shooting the footage, make sure that the video will emotionally touch the viewers.

The video’s climax needs to display attractive features like a gorgeous decorated ceiling, a swimming pool, or a beautiful natural view from the balcony. In this way, the video will be visually appealing and positively impact the viewers.

2.  Plan the length of the video

Video length also plays a crucial role in determining whether viewers will accept the video or not. The length of the video completely depends on the size of the property. To plan the length of the video, make sure that you have thoroughly researched the size of the property and calculate an average video length that the viewers will appreciate. Most of the time, the viewers leave the video without viewing it fully if it is not interesting. So, it is a great contribution to video marketing to make the video visually appealing and packed with information.

The number of shots you have taken also determines the length of the video. So, it is best to take the property’s best features that can motivate and inspire the viewers to purchase the property. Mix the video with creativity and a proper storyline by which it will be enjoyable, and viewers will stick with the video till the end.

3. Professional video equipment

When you create real estate videos, one thing is for sure, the video should be filmed with professional equipment. Though current high-end smartphones produce decent videos sometimes, they are not going to meet the standard. It is best to capture the footage with DSLR cameras because these are best in terms of quality and flexibility.

To take stable footage, you need a fluid head tripod because it keeps the camera steady, and there will be no chance of shaky footage during the filming. Jerky camera movements distract the viewers from the main storyline, and they look amateurish.

Quality video gears can ensure quality footage, and they don’t need much editing after creating the footage. Therefore, it is best to emphasize the right kind of gear while filming, and in this way, it will be a great thing to invest in quality gear.

4. Lighting the scene

It is best to invest in lighting equipment while filming the property video. Choose a shiny and clear day for outdoor shooting, and when you have to film indoors, use artificial lighting. The rooms should be well-lit, and in this way, the quality of the footage will be rightly elevated.

Sometimes, you should use the time before sunrise or sunset when the sun is on the horizon, and that footage will look best. This warmer light makes the footage more attractive. Otherwise, you can use tungsten bulbs, fluorescent bulbs, and other lighting solutions to make the footage rich with light. The quality lighting of the scene helps draw a better impression from the viewers.

5. Preparing the area

Just before starting shooting, you need to prepare the area. Make sure that there is no mess on your way while shooting the video. If the home is unoccupied, it might be cleaning supplies, drop cloths, or painting equipment. On the other hand, clean any clutter from your way if it is still occupied. For a better impression, you can turn on the interior lights, which will properly light up the entire footage. Good lighting is necessary for filming anything, and it decides the quality of the video.

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6. Filming the video

After the preparation, now is the time to move toward the shooting segment. For interior shots, take a few tilt and pans of each room. You can also take dolly shots while moving slowly from left to right to highlight the home’s best features. You can take multiple shots for one space, giving the viewers several choices. Mixing all these types of shots will contribute heavily to your video. The inner space looks more enticing from the lower perspective. So, make sure that, when taking the shots, you are taking them in slow motion to offer a realistic effect to the video.

When it comes to taking exterior shots, you need mainly three shots like front and backyards and if there are any separate structures. Take exterior shots with a perspective that can be merged perfectly and should deliver an impressive final shot. In this way, the video can be perfectly filmed, and then it can go to the editing phase.


Video plays a crucial role in simplifying real estate marketing. If you take the shots perfectly, it will be quite easy to impress the viewers. In this way, there will be a boost in sales for the real estate brand, and it can meet the business goals.


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